RNTBLE

Category: Marketing

  • Today’s Idea: Is it too late to start an online brand?

    Today’s Idea: Is it too late to start an online brand?

    “Is it too late for me to start an online brand?”

    I’ve been a digital marketing specialist for 7 years and I always get this question.

    So I finally took my own advice and started a personal brand and for the last 4 months I tried posting regular content on LinkedIn, Instagram and Twitter along with publishing a regular article/newsletter online.

    The results:

    The goal was to post regular content on LinkedIn, Instagram and Twitter along with publishing a regular article/newsletter online.

    • LinkedIn: Started with 324 connections ended up with 563 followers. 117% increase on post impressions in the past 90 days.
    • Instagram: Started with 100 followers, gained 25. Post impressions up by 27.4%.
    • Twitter: Over 32K post impressions, almost 6K profile visits. More than 2X the following count.
    • Articles & Newsletters: Published newsletters across Medium, Substack, GetRevue and, more recently, Beehiiv.

    From zero, manage to grow it to a list of over 200 subs in total.

    “But these are vanity metrics, not business results.”

    The fact is having followers in the hundreds won’t make me viral soon but that’s not the point. I’m not doing it to get famous. I doubt I ever will.

    But like I always tell my clients: building an online brand and publishing regular content is the best way to:

    a) get leads to your business and

    b) ensure that you stay relevant and top of mind to your customers.

    “What’s the net effect to my bottomline?”

    • Upwork profile views are up 3X.
    • Search hits on my name is optimized for the right keywords. Specifically, I wanted “top rated digital marketing consultant” to appear right next to my name search.
    • Monthly Recurring Revenue (MRR) is up 11.63% in the last quarter of 2022.
    • Booked my first paid consult and a Facebook ad project in December.

    “Is it hard to publish content regularly?”

    Yes, but only at first.

    But once you get the hang of it, it actually gets fun.

    One of the things that prevent a lot of people from creating a personal brand or promoting their business online is ego — the fear of getting embarrassed or made fun of.

    Newsflash: no one cares that much and we’re all too self-absorbed online to mind small mistakes.

    Remember we all start from zero views, zero followers so get over yourself.

    How to begin? Pick a platform, and post regularly.

    Don’t know what to post? Pick a content creator that you like and write your own version of their posts until you get the hang of it.

    The point is to start and to keep showing up on a regular basis — that’s how you build an audience and a following.

    With the current crop of digital tools at our disposal and how quickly it is to learn, create and share content, it has never been easier to promote and market your own brand.

    All you need to do is start.

    About the Author

    Mak Pastrana

    Top rated digital marketing consultant. I help architects, designers and personal brands get 2X leads from social media. Follow me on LinkedIn and Twitter.

  • Today’s Idea: The Quickest Way to Learn Essential Digital Marketing Skills

    Today’s Idea: The Quickest Way to Learn Essential Digital Marketing Skills

    Here’s a list of digital marketing skills you need to know to successfully promote your business:

    1. Buyer Psychology
    2. Copywriting
    3. Content Marketing
    4. Search Optimization
    5. Social Media Marketing
    6. Funnel Building

    The benefits of digital marketing are numerous but what’s the fastest way to learn all of this skills? Just get started.

    If you want to learn sales and buyer psychology, talk regularly to your ideal customers.

    If you want to learn copywriting, write a weekly newsletter.

    If you want to learn content marketing, write a monthly blog.

    If you want to learn search optimization, start a website and try to rank for keywords.

    If you want to learn social media marketing, post everyday on Twitter/IG/LinkedIn.

    If you want to learn funnel building, find a way to use all of the above to get leads and clients.

    You won’t be good right away but here’s a guarantee of what will happen if you start NOW:

    1. In a month, nothing much. You will think this was a waste of time.
    2. In 6 months, you will be better at it and start to see results.
    3. In a year, it will change the way you do business.

    Just dive in and get started.

    About the Author

    Mak Pastrana

    Top rated digital marketing consultant. I help architects, designers and personal brands get 2X leads from social media. Follow me on LinkedIn and Twitter.

  • Today’s Idea: The Fundamental Skill You Need Right Now

    Today’s Idea: The Fundamental Skill You Need Right Now

    Every single talent advantage I have over the next guy, every unique skill set I’m currently getting generously paid for comes from two things: I read a lot and I can write well.

    If you want your kids to do well as adults, teach them to love reading and to learn how to write well.

    Reading is not a hobby, it is how you acquire knowledge.

    Writing is not a talent, it is how you organize what you know.

    As with any skill, the more you practice them the better you get.

    Reading is not a hobby, it is how you acquire knowledge.

    All images are under copyright © Nick Morrison on Unsplash

    About the Author

    Mak Pastrana

    Top rated digital marketing consultant. I help architects, designers and personal brands get 2X leads from social media. Follow me on LinkedIn and Twitter.

  • Boost Your Earnings: Why Marketing Your Services as a Brand is a Game-Changer for Creative Professionals

    Boost Your Earnings: Why Marketing Your Services as a Brand is a Game-Changer for Creative Professionals

    If you’re an artist, architect, designer, or creative professional, here’s a game-changing strategy to significantly increase your earnings: start marketing your service as a brand.

    Let’s explore the reasons why branding your services can help you charge 2X-3X more for your work. Let’s dive in!

    Let Your Brand Stand Out and Command Higher Prices

    As a creative professional, you may have encountered a psychological barrier that limits how much you can charge for your services. Clients often expect to pay more for “branded” work. By positioning your service as a brand, you elevate its perceived value and can confidently raise your prices.

    Compare the industry averages: freelancers charging $30-60 per hour versus agencies charging $120-250 per hour for similar work. Don’t leave money on the table – market your services as a brand and unlock your earning potential.

    Scale Your Business Faster with Branding

    When you market your service on a personal level, you tend to rely heavily on your network and referrals. While these can be valuable sources of business, they also limit your growth opportunities. However, by investing time and effort into branding and marketing your services, you can scale your business more efficiently.

    By outsourcing marketing tasks, you free up your time to focus on what you do best – delivering exceptional creative work. Let your brand do the talking and watch your business thrive.

    Separate Brand Marketing Efforts for Greater Success

    Here’s a revelation: marketing, sales, and the actual service you provide are distinct processes. By defining your brand, you gain clarity on where to allocate your resources to maximize your earnings.

    With a well-defined brand strategy, you can pinpoint areas that require more marketing efforts, allowing you to attract the right clients and increase your revenue. By separating your marketing efforts from sales and service delivery, you create a streamlined business model that leads to growth and profitability.

    Be the highest value service, not the lowest priced.

    Dakota Robertson

    Why You Need to Market Yourself As A Brand

    As creative professionals, we often find ourselves juggling multiple roles, including marketing and sales. However, by embracing branding and marketing your services as a brand, you can break free from these limitations and unlock new opportunities for growth.

    Don’t make the mistake of neglecting your branding efforts – take charge, stand out, and start reaping the benefits of branding your services. Elevate your business, boost your earnings, and make your mark in the industry. The time to brand is now!

    About the Author

    Mak Pastrana

    Top rated digital marketing consultant. I help architects, designers and personal brands get 2X leads from social media. Follow me on LinkedIn and Twitter.