I could wake up tomorrow with no income stream for the next few months.
Here’s why it doesn’t bother me:
If you know what you bring to the table, you can’t be afraid to eat alone.
Whatever you do for a living, you are being paid for your time in exchange for your effort, experience, expertise or insight. As long as what you bring to the table is irreplaceable, you’ll have a pay check.
That makes you susceptible to change though.
Nobody can guarantee your job. Only customers can guarantee your job.
Jack Welch
How do you protect yourself?
Flip the script and build a moat around your specific skill set and talent so you can leverage a higher pay/better benefits while working less hours.
This applies to regular employment as well.
The sooner you realize that, whether employed or on your own, you’re always working for yourself and your interest, the better off you’ll be.
Top rated digital marketing consultant. I help architects, designers and personal brands get 2X leads from social media.
Follow me on LinkedIn and Twitter.
I’ve been a digital marketing specialist for 7 years and I always get this question.
So I finally took my own advice and started a personal brand and for the last 4 months I tried posting regular content on LinkedIn, Instagram and Twitter along with publishing a regular article/newsletter online.
The results:
The goal was to post regular content on LinkedIn, Instagram and Twitter along with publishing a regular article/newsletter online.
LinkedIn: Started with 324 connections ended up with 563 followers. 117% increase on post impressions in the past 90 days.
Instagram: Started with 100 followers, gained 25. Post impressions up by 27.4%.
Twitter: Over 32K post impressions, almost 6K profile visits. More than 2X the following count.
Articles & Newsletters: Published newsletters across Medium, Substack, GetRevue and, more recently, Beehiiv.
From zero, manage to grow it to a list of over 200 subs in total.
“But these are vanity metrics, not business results.”
The fact is having followers in the hundreds won’t make me viral soon but that’s not the point. I’m not doing it to get famous. I doubt I ever will.
But like I always tell my clients: building an online brand and publishing regular content is the best way to:
a) get leads to your business and
b) ensure that you stay relevant and top of mind to your customers.
“What’s the net effect to my bottomline?”
Upwork profile views are up 3X.
Search hits on my name is optimized for the right keywords. Specifically, I wanted “top rated digital marketing consultant” to appear right next to my name search.
Monthly Recurring Revenue (MRR) is up 11.63% in the last quarter of 2022.
Booked my first paid consult and a Facebook ad project in December.
“Is it hard to publish content regularly?”
Yes, but only at first.
But once you get the hang of it, it actually gets fun.
One of the things that prevent a lot of people from creating a personal brand or promoting their business online is ego — the fear of getting embarrassed or made fun of.
Newsflash: no one cares that much and we’re all too self-absorbed online to mind small mistakes.
Remember we all start from zero views, zero followers so get over yourself.
How to begin? Pick a platform, and post regularly.
Don’t know what to post? Pick a content creator that you like and write your own version of their posts until you get the hang of it.
The point is to start and to keep showing up on a regular basis — that’s how you build an audience and a following.
Top rated digital marketing consultant. I help architects, designers and personal brands get 2X leads from social media.
Follow me on LinkedIn and Twitter.
Top rated digital marketing consultant. I help architects, designers and personal brands get 2X leads from social media.
Follow me on LinkedIn and Twitter.
Every single talent advantage I have over the next guy, every unique skill set I’m currently getting generously paid for comes from two things: I read a lot and I can write well.
If you want your kids to do well as adults, teach them to love reading and to learn how to write well.
Reading is not a hobby, it is how you acquire knowledge.
Writing is not a talent, it is how you organize what you know.
As with any skill, the more you practice them the better you get.
Reading is not a hobby, it is how you acquire knowledge.
Top rated digital marketing consultant. I help architects, designers and personal brands get 2X leads from social media.
Follow me on LinkedIn and Twitter.
