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Tag: high-income skills

  • Financial Security as a Freelancer: Don’t Fear Eating Alone

    Financial Security as a Freelancer: Don’t Fear Eating Alone

    As a freelancer, my clients can fire me anytime.

    I could wake up tomorrow with no income stream for the next few months.

    Here’s why it doesn’t bother me:

    If you know what you bring to the table, you can’t be afraid to eat alone.

    Whatever you do for a living, you are being paid for your time in exchange for your effort, experience, expertise or insight. As long as what you bring to the table is irreplaceable, you’ll have a pay check.

    That makes you susceptible to change though.

    Nobody can guarantee your job. Only customers can guarantee your job.

    Jack Welch

    How do you protect yourself?

    Flip the script and build a moat around your specific skill set and talent so you can leverage a higher pay/better benefits while working less hours.

    This applies to regular employment as well.

    The sooner you realize that, whether employed or on your own, you’re always working for yourself and your interest, the better off you’ll be.

    Related: How to Future-Proof Your Career in the Age of Automation

    Featured image under copyright © Ismail Hamzah on Unsplash

    About the Author

    Mak Pastrana

    Top rated digital marketing consultant. I help architects, designers and personal brands get 2X leads from social media. Follow me on LinkedIn and Twitter.

  • Today’s Idea: The Quickest Way to Learn Essential Digital Marketing Skills

    Here’s a list of digital marketing skills you need to know to successfully promote your business:

    1. Buyer Psychology
    2. Copywriting
    3. Content Marketing
    4. Search Optimization
    5. Social Media Marketing
    6. Funnel Building

    The benefits of digital marketing are numerous but what’s the fastest way to learn all of this skills? Just get started.

    If you want to learn sales and buyer psychology, talk regularly to your ideal customers.

    If you want to learn copywriting, write a weekly newsletter.

    If you want to learn content marketing, write a monthly blog.

    If you want to learn search optimization, start a website and try to rank for keywords.

    If you want to learn social media marketing, post everyday on Twitter/IG/LinkedIn.

    If you want to learn funnel building, find a way to use all of the above to get leads and clients.

    You won’t be good right away but here’s a guarantee of what will happen if you start NOW:

    1. In a month, nothing much. You will think this was a waste of time.
    2. In 6 months, you will be better at it and start to see results.
    3. In a year, it will change the way you do business.

    Just dive in and get started.

    About the Author

    Mak Pastrana

    Top rated digital marketing consultant. I help architects, designers and personal brands get 2X leads from social media. Follow me on LinkedIn and Twitter.