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Tag: personal brand

Unlock the secrets to building a powerful personal brand online with our expert insights on personal branding strategies, tips, and tactics.

  • Post Once, Share Everywhere: The Content Framework You Need

    In today’s digital age, where content is king, it’s crucial to have a well-thought-out content strategy that maximizes your reach and engagement. One effective strategy is to adopt the “post once, share everywhere” approach. 

    The “Post Once, Share Everywhere Content Framework” is a content strategy where you create a piece of content and then repurpose it across multiple platforms to maximize its reach and impact. Instead of creating unique content for each platform, you create one core piece of content and adapt it for different channels. For example:

    1. You write a blog post about “5 Tips for Interior Design on a Budget.”
    2. You then repurpose this content into a series of social media posts for platforms like Instagram, Facebook, and Twitter, highlighting each tip individually with engaging visuals.
    3. You create a short video summarizing the key points of the blog post and share it on YouTube and TikTok.
    4. You turn the blog post into an email newsletter and send it to your subscribers.
    5. You participate in a podcast interview where you discuss the same tips and strategies mentioned in your blog post.

    By leveraging the “Post Once, Share Everywhere” framework, you save time and effort while ensuring consistent messaging across all your platforms.

    Here’s why it’s a powerful tool for expanding your influence:

    1. Efficiency at Its Finest

    With the “Post Once, Share Everywhere” approach, you’ll save precious time and energy. Craft one powerful piece of content, then repurpose it across various platforms. No need to reinvent the wheel each time.

    2. Consistent Messaging

    Consistency is king in branding. By using this framework, you ensure that your message remains uniform across all channels. You also avoid the confusion that comes with mixed messaging. Maintain a strong, consistent brand voice that resonates with your audience.

    3. Wider Audience, Higher Engagement 

    Different platforms attract different audiences. By sharing your content everywhere, you reach a diverse crowd, increasing your chances of engagement and possibly tapping into new markets and niches. Engaging with a broader audience can boost your content’s impact reach.

    4. Get Feedback and Numbers

    With content spread far and wide, you’ll gather insights from various platforms. Analyze what works where, and optimize your strategy accordingly.

    Data-driven decisions lead to improved content performance. Discover what resonates with each audience segment, and fine-tune your content for maximum impact.

    5. Avoiding Burnout 

    Content creation can be exhausting. By recycling and sharing, you maintain a consistent online presence without burning out. This way you can preserve your mental and creative energy. Keep your content flowing while staying refreshed and inspired.

    Maximize Your Reach

    Remember, the key to a successful “post once, share everywhere” strategy lies in creating high-quality content that resonates with your audience and resonates with the unique characteristics of each platform. 

    In the world of content, working smarter, not harder, is the name of the game. The “Post Once, Share Everywhere” content framework is your ticket to efficiency, consistency, and audience expansion. Don’t miss out on this content revolution.

    About the Author

    Mak Pastrana

    Top rated digital marketing consultant. I help architects, designers and personal brands get 2X leads from social media. Follow me on LinkedIn and Twitter.

  • 10 Filipino Architects and Designers to Follow on Instagram (2024)

    10 Filipino Architects and Designers to Follow on Instagram (2024)

    There are a ton of super-talented Filipino architects and designers who share their incredible work on Instagram. If you’re looking for some serious design inspiration, here are a few accounts you should totally check out.

    1. Buensalido + Architects

    A design firm that specializes in contemporary Filipino architecture and interior design that blends experimentation and curiosity to push the boundaries of design and craft spaces that reflect the richness and diversity of Filipino culture.

    Follow for: Updates on their award-winning projects plus a deeper understanding of the methodology behind their designs.

    2. WTA Design Studio

    WTA Architecture and Design Studio is a multidisciplinary group of architects and designers with a multidisciplinary approach that fosters architecture beyond aesthetics, embracing community, urbanity, and societal development.

    Follow for: A breakdown of their architectural approach and analysis of varied project proposals, not just from a design perspective but for its societal impact as well.

    3. Dominic Galicia

    Largely known for his work on St. Alphonsus Mary de Liguori Parish Church, or Magallanes Church, Dominic Galicia’s designs may be considered modern, but he believes that the modern would not be possible without the continuing presence and preservation of heritage architectural sites.

    Follow for: Thoughtful church designs. Although Galicia does not consider himself a church architect, but in the last 17 years has worked on at least a dozen projects for the Catholic Church.

    4. Nazareno Architecture & Design

    Architect Anthony Nazareno of Nazareno+Guerrero Design Consultancy masterfully blends visual and tactile textures, elevating every space to new heights.

    Follow for: Creative home designs with a distinct play on light and textures.

    5. Arts Serrano | One/zero Design

    Renowned for being one of the pioneering creative practices to set up shop in Escolta Street, One Zero Design Co. is an Manila-based design studio specializing in residential and commercial spaces.

    Follow for: Spaces that connect to a relevant context—may it be about the natural setting, heritage and history or the people it should serve.on One/zero Design also is part of a creative community of designers, small businesses, photographers, and heritage advocates trying to reinvigorate downtown Manila

    62.3% of Instagram users worldwide say they use the platform to follow or research brands and products.

    Hootsuite

    6. Cali Avant-garde Architects

    An architectural studio that has taken tropical brutalism as its calling card, founder Amon Cali’s design approach is to connect brutalist architecture with technology and nature. 

    Follow for: Brutalist architectural designs that seem to come from a sci-fi movie.

    7. Sudarshan Khadka

    In 2016, Sudarshan co-curated Muhon, the first-ever Philippine Pavilion at the Venice Architecture Biennale. Together with Alexander Eriksson Furunes, he brought home the country’s first-ever win at the Venice Biennale 2021 with their Structures of Mutual Support exhibition. The search for a contemporary vernacular and investigate the story-making potential of construction drives this multi-awarded architect. 

    Follow for: A behind-the-scenes look at the  creative process of an architect.

    8. Jim Caumeron Design

    Known for his innovative minimalist architecture, the creative mind behind the Viewpoint House, the iconic winner of the 2022 Tatler Homes Design Awards – Philippines’ Best Architectural Concept, is a visionary designer driven by the ambition to revolutionize architecture. 

    Follow for: A fresh perspective on minimalist architecture.

    9. Deo Alam Design Architecture

    The studio champions environmentally friendly design, while also promoting architecture as an art form

    Follow for: Fluid resort and home designs that compliment breathtaking landscapes.

    10. Patrick Kasingsing

    Mel Patrick Kasingsing is the creative founder and moderator of Brutalist Pilipinas and Modernist Pilipinas, two rad visual databases are all about showcasing amazing examples of brutalist and modernist architecture all across the Philippines. He is also the editor-in-chief of Kanto.com.ph, a top-notch design and culture title.

    Follow for: Panoramic captures of iconic structures that are not limited to the Philippines, but those he comes across from his travels.

    Accounts to Follow for Philippine Design Inspiration

    Bonus: Here are some must-follow Philippine design accounts that will inspire and educate you:

    Modernist Pilipinas

    Mel Patrick Kasingsing’s crowdsourcing project showcases modernist buildings in the Philippines through hashtags. It combines architectural education and a virtual tour, highlighting both notable and lesser-known impressive structures.

    Follow for: Great examples of Philippine modernist architecture from the 1950s to the present.

    Brutalist Pilipinas

    Dedicated to documenting the brutalist architecture of the Philippines, this crowdsourced Instagram database serves as a valuable resource and visual archive and a foremost champion of the country’s built heritage.

    Follow for: Cinematic interior shots of iconic brutalist structures like the Cultural Center of the Philippines.

    Photo by Kevin Rein Bantang on Unsplash.

    About the Author

    Mak Pastrana

    Top rated digital marketing consultant. I help architects, designers and personal brands get 2X leads from social media. Follow me on LinkedIn and Twitter.

  • How To Build Your Personal Brand: 5 Simple Steps

    The competition is becoming more intense and standing out has become a necessity rather than a choice. Whether you’re an aspiring entrepreneur, a creative artist, or a professional aiming to climb the career ladder – building a personal brand can be your secret weapon. 

    It’s the art of packaging your unique identity, skills, and expertise into a compelling narrative that resonates with your target audience. In this article, we’ll guide you through the easiest ways to start a personal brand that sets you on the path to success.

    1. Share Your Expertise and Expand Your Network on LinkedIn

    LinkedIn is the undisputed king of professional networking, and it should be your starting point. Create a captivating profile that highlights your skills, experiences, and aspirations. Regularly share insightful articles, comment on industry trends, and connect with like-minded individuals. Join relevant groups and engage in meaningful conversations. Building your personal brand on LinkedIn not only establishes your authority but also expands your network, opening doors to new opportunities.

    LinkedIn profiles with professional headshots get 14 times more views.

    LinkedIn

    2. Start a Newsletter

    Newsletters are a fantastic way to showcase your expertise and connect with your audience on a more personal level. Whether it’s industry insights, helpful tips, or stories from your journey, a well-crafted newsletter can captivate readers and keep them coming back for more. Platforms like Substack and Mailchimp make it easy to start your newsletter, and you can gradually grow your subscriber base by promoting it through your social channels and website.

    Email newsletters have an average open rate of 34.23% across all industries, making them a powerful tool for personal brand engagement.

    Mailchimp

    3. Write on Medium

    Medium is a goldmine for writers and thought leaders. It’s a platform where you can share your knowledge, experiences, and stories with a vast and engaged audience. Start by creating a Medium profile and publish articles on topics that align with your personal brand. Over time, your articles can gain traction, and you might even become a recognized voice in your niche.

    4. Buy a Domain of Your Own Name

    Your name is your brand, and owning a domain with your name is a strategic move. It’s a professional touch that not only helps people find you online but also reinforces your personal brand. You can use this domain as a central hub for your portfolio, blog, or even as a custom email address. It’s a small investment that can pay off significantly in the long run.

    69% of marketers actively invest time in search engine optimization (SEO) as part of their marketing strategy, emphasizing its importance in personal brand building.

    Hubspot

    5. Start Posting on X (formerly Twitter)

    Twitter, or “X” as it’s now known, is a microblogging platform that’s perfect for building your personal brand’s voice and personality. Share your thoughts, insights, and even a bit of your daily life. Engage with your followers and participate in relevant conversations. By consistently posting valuable content and interacting with your audience, you’ll slowly but surely establish a strong personal brand presence.

    FAQs

    How long does it take to build a personal brand?

    Building a personal brand is a gradual process that varies for each individual. It depends on factors like your industry, your level of engagement, and the quality of your content. Expect it to take several months to a few years to see significant results.Building a personal brand is a gradual process that varies for each individual. There is no one-size-fits-all approach, and it can take several months to a few years to see significant results. The timeframe depends on a variety of factors, including your industry, your level of engagement, and the quality of your content.

    Industry: Different industries have different norms and expectations when it comes to personal branding. For example, in the tech industry, it may be more important to have a strong online presence and be active on social media. In the finance industry, on the other hand, it may be more important to have a polished resume and a strong network of professional connections.

    Level of engagement: The amount of time and effort you put into building your personal brand will also affect how long it takes to see results. If you are only posting on social media a few times a week, it will take longer to build a following than if you are posting daily. Similarly, if you are only attending industry events occasionally, it will take longer to build relationships with potential clients or employers than if you are attending events regularly.

    Quality of content: The quality of your content is also important. If you are posting low-quality content that is not relevant to your target audience, it will not help you build a strong personal brand. In contrast, if you are posting high-quality content that is informative and engaging, it will help you attract followers and build relationships with potential clients or employers.

    It is important to be patient when building a personal brand. It takes time to build a strong following and develop relationships with potential clients or employers. However, if you are consistent with your efforts and create high-quality content, you will eventually see results.

    Can I build a personal brand if I’m not in a creative field?

    Absolutely! Personal branding is relevant across all industries. Whether you’re in design, real estate, or any other sector, showcasing your expertise and unique perspective can help you stand out and advance your career.Personal branding is a powerful tool that can benefit professionals in all industries. In today’s competitive job market, it’s more important than ever to stand out from the crowd and showcase your unique skills and expertise. Personal branding can help you do just that.

    By developing a strong personal brand, you can position yourself as an expert in your field and attract new opportunities. Here are a few ways that personal branding can help you advance your career:

    • Increase your visibility: Personal branding can help you increase your visibility within your industry. By sharing your expertise online and offline, you can build a following of people who are interested in what you have to say. This can lead to new job opportunities, speaking engagements, and other opportunities to advance your career.
    • Build trust and credibility: Personal branding can help you build trust and credibility with potential employers, clients, and partners. When people see that you’re an expert in your field, they’re more likely to trust you and do business with you.
    • Differentiate yourself from the competition: In today’s competitive job market, it’s important to differentiate yourself from the competition. Personal branding can help you do just that by showcasing your unique skills, experience, and perspective.
    • Advance your career: Personal branding can help you advance your career by opening up new opportunities. By building a strong personal brand, you can position yourself for success in your current role and open doors to new opportunities in the future.
    • Create a positive reputation: Personal branding can help you create a positive reputation for yourself. By sharing your expertise and building relationships with others, you can create a positive reputation that will follow you throughout your career.

    If you’re looking to advance your career, personal branding is a powerful tool that can help you achieve your goals. By developing a strong personal brand, you can increase your visibility, build trust and credibility, differentiate yourself from the competition, and open up new opportunities for yourself.

    Conclusion

    Starting your personal brand journey doesn’t have to be overwhelming. By following these easy steps, you can gradually shape your personal brand into a powerful asset that opens doors and creates opportunities. Remember, consistency is key, and your personal brand will evolve over time. Embrace the process, and watch as your brand shines brighter with each step you take.

    About the Author

    Mak Pastrana

    Top rated digital marketing consultant. I help architects, designers and personal brands get 2X leads from social media. Follow me on LinkedIn and Twitter.

  • Today’s Idea: Is it too late to start an online brand?

    “Is it too late for me to start an online brand?”

    I’ve been a digital marketing specialist for 7 years and I always get this question.

    So I finally took my own advice and started a personal brand and for the last 4 months I tried posting regular content on LinkedIn, Instagram and Twitter along with publishing a regular article/newsletter online.

    The results:

    The goal was to post regular content on LinkedIn, Instagram and Twitter along with publishing a regular article/newsletter online.

    • LinkedIn: Started with 324 connections ended up with 563 followers. 117% increase on post impressions in the past 90 days.
    • Instagram: Started with 100 followers, gained 25. Post impressions up by 27.4%.
    • Twitter: Over 32K post impressions, almost 6K profile visits. More than 2X the following count.
    • Articles & Newsletters: Published newsletters across Medium, Substack, GetRevue and, more recently, Beehiiv.

    From zero, manage to grow it to a list of over 200 subs in total.

    “But these are vanity metrics, not business results.”

    The fact is having followers in the hundreds won’t make me viral soon but that’s not the point. I’m not doing it to get famous. I doubt I ever will.

    But like I always tell my clients: building an online brand and publishing regular content is the best way to:

    a) get leads to your business and

    b) ensure that you stay relevant and top of mind to your customers.

    “What’s the net effect to my bottomline?”

    • Upwork profile views are up 3X.
    • Search hits on my name is optimized for the right keywords. Specifically, I wanted “top rated digital marketing consultant” to appear right next to my name search.
    • Monthly Recurring Revenue (MRR) is up 11.63% in the last quarter of 2022.
    • Booked my first paid consult and a Facebook ad project in December.

    “Is it hard to publish content regularly?”

    Yes, but only at first.

    But once you get the hang of it, it actually gets fun.

    One of the things that prevent a lot of people from creating a personal brand or promoting their business online is ego — the fear of getting embarrassed or made fun of.

    Newsflash: no one cares that much and we’re all too self-absorbed online to mind small mistakes.

    Remember we all start from zero views, zero followers so get over yourself.

    How to begin? Pick a platform, and post regularly.

    Don’t know what to post? Pick a content creator that you like and write your own version of their posts until you get the hang of it.

    The point is to start and to keep showing up on a regular basis — that’s how you build an audience and a following.

    With the current crop of digital tools at our disposal and how quickly it is to learn, create and share content, it has never been easier to promote and market your own brand.

    All you need to do is start.

    About the Author

    Mak Pastrana

    Top rated digital marketing consultant. I help architects, designers and personal brands get 2X leads from social media. Follow me on LinkedIn and Twitter.