If you’re an artist, architect, designer, or creative professional, here’s a game-changing strategy to significantly increase your earnings: start marketing your service as a brand.

Let’s explore the reasons why branding your services can help you charge 2X-3X more for your work. Let’s dive in!

Let Your Brand Stand Out and Command Higher Prices

As a creative professional, you may have encountered a psychological barrier that limits how much you can charge for your services. Clients often expect to pay more for “branded” work. By positioning your service as a brand, you elevate its perceived value and can confidently raise your prices.

Compare the industry averages: freelancers charging $30-60 per hour versus agencies charging $120-250 per hour for similar work. Don’t leave money on the table – market your services as a brand and unlock your earning potential.

Scale Your Business Faster with Branding

When you market your service on a personal level, you tend to rely heavily on your network and referrals. While these can be valuable sources of business, they also limit your growth opportunities. However, by investing time and effort into branding and marketing your services, you can scale your business more efficiently.

By outsourcing marketing tasks, you free up your time to focus on what you do best – delivering exceptional creative work. Let your brand do the talking and watch your business thrive.

Separate Brand Marketing Efforts for Greater Success

Here’s a revelation: marketing, sales, and the actual service you provide are distinct processes. By defining your brand, you gain clarity on where to allocate your resources to maximize your earnings.

With a well-defined brand strategy, you can pinpoint areas that require more marketing efforts, allowing you to attract the right clients and increase your revenue. By separating your marketing efforts from sales and service delivery, you create a streamlined business model that leads to growth and profitability.

Be the highest value service, not the lowest priced.

Dakota Robertson

Why You Need to Market Yourself As A Brand

As creative professionals, we often find ourselves juggling multiple roles, including marketing and sales. However, by embracing branding and marketing your services as a brand, you can break free from these limitations and unlock new opportunities for growth.

Don’t make the mistake of neglecting your branding efforts – take charge, stand out, and start reaping the benefits of branding your services. Elevate your business, boost your earnings, and make your mark in the industry. The time to brand is now!