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Tag: trends

  • AI and the Creative Industry: How to Future-Proof Your Career in the Age of Automation

    AI and the Creative Industry: How to Future-Proof Your Career in the Age of Automation

    Change comes slowly, then suddenly, then all at once.

    There’s a big generational shift happening in tech. Here are 3 things that will drastically impact the creative industry (and your paycheck) in the next few years.

    Background: December of last year, I wrote that “there is no going back to ‘normal’ or whatever it was that we called life before the lockdowns.”

    I was convinced that we stepped into an entirely new world, that if you didn’t spend all of last year trying to find out how to move a significant part of your job, career, store, service, company or brand online then you’re already behind.

    There is no going back to ‘normal’ or whatever it was that we called life before the lockdowns.

    4 months until the end of the year and were starting to see glimpses of it:

    1. Employers realized that a physical office is an optional expense.

    During the lockdown, everyone worked from home but deadlines were still met, products were shipped and projects were completed. If your employer can pay you to work at home, then they can find either a better or a cheaper version of you somewhere else in the world.

    2. Remote work was normalized for employees.

    We all realized that we don’t have to bear the daily commute to earn a living, that we don’t even have to live near the city to work and get a paycheck. The job market for anyone with a high-level skill just got bigger

    3. AI is going to flatten entry-level jobs for the service, creative and design industry.

    If you want to get your mind blown, check this out:

    Now, imagine how much better AI-generated content will be in a few years.

    If it’s still not clear to you, let me spell it out: in the next few years, creative professionals will be competing for work not just with every other designer from around the world, but with quality AI-generated designs that can be produced cheaply.

    If you’re not preparing for this eventuality, you’re also not opening yourself to the opportunities that this change will bring.

    Upskill, build an audience and work on your brand. Start now.

    Featured image under copyright © DeepMind on Unsplash

    About the Author

    Mak Pastrana

    Top rated digital marketing consultant. I help architects, designers and personal brands get 2X leads from social media. Follow me on LinkedIn and Twitter.

  • Boost Your Earnings: Why Marketing Your Services as a Brand is a Game-Changer for Creative Professionals

    Boost Your Earnings: Why Marketing Your Services as a Brand is a Game-Changer for Creative Professionals

    If you’re an artist, architect, designer, or creative professional, here’s a game-changing strategy to significantly increase your earnings: start marketing your service as a brand.

    Let’s explore the reasons why branding your services can help you charge 2X-3X more for your work. Let’s dive in!

    Let Your Brand Stand Out and Command Higher Prices

    As a creative professional, you may have encountered a psychological barrier that limits how much you can charge for your services. Clients often expect to pay more for “branded” work. By positioning your service as a brand, you elevate its perceived value and can confidently raise your prices.

    Compare the industry averages: freelancers charging $30-60 per hour versus agencies charging $120-250 per hour for similar work. Don’t leave money on the table – market your services as a brand and unlock your earning potential.

    Scale Your Business Faster with Branding

    When you market your service on a personal level, you tend to rely heavily on your network and referrals. While these can be valuable sources of business, they also limit your growth opportunities. However, by investing time and effort into branding and marketing your services, you can scale your business more efficiently.

    By outsourcing marketing tasks, you free up your time to focus on what you do best – delivering exceptional creative work. Let your brand do the talking and watch your business thrive.

    Separate Brand Marketing Efforts for Greater Success

    Here’s a revelation: marketing, sales, and the actual service you provide are distinct processes. By defining your brand, you gain clarity on where to allocate your resources to maximize your earnings.

    With a well-defined brand strategy, you can pinpoint areas that require more marketing efforts, allowing you to attract the right clients and increase your revenue. By separating your marketing efforts from sales and service delivery, you create a streamlined business model that leads to growth and profitability.

    Be the highest value service, not the lowest priced.

    Dakota Robertson

    Why You Need to Market Yourself As A Brand

    As creative professionals, we often find ourselves juggling multiple roles, including marketing and sales. However, by embracing branding and marketing your services as a brand, you can break free from these limitations and unlock new opportunities for growth.

    Don’t make the mistake of neglecting your branding efforts – take charge, stand out, and start reaping the benefits of branding your services. Elevate your business, boost your earnings, and make your mark in the industry. The time to brand is now!

    About the Author

    Mak Pastrana

    Top rated digital marketing consultant. I help architects, designers and personal brands get 2X leads from social media. Follow me on LinkedIn and Twitter.